Lasha.Design

Cloudpillow

When CloudPillow came to me, they had strong traffic but weak sales. People loved the product after buying - the problem was getting them to buy in the first place

My job wasn’t just to redesign the page, but to fix the conversions: build trust, simplify decisions, and guide users to the purchase. This case study shows how I redesigned their product page to consistently convert more visitors into customers.

When CloudPillow came to me, they had strong traffic but weak sales. People loved the product after buying - the problem was getting them to buy in the first place

Conversion

E-commerce

Shopify

First Impressions That Convert.

The hero section is one of the most critical parts of any product page — it’s the first thing visitors see, and within seconds it must communicate value, build trust, and spark interest. In eCommerce, where attention spans are short, the hero section can make or break conversions.

That’s why I updated it with:

Lifestyle imagery to show the pillow in real-life use and build emotional connection.
Benefit-driven bullet points so users quickly understand the value.
Pre-determined offers to simplify choices and increase order size.
Trust elements like ratings, guarantees, and payment logos to reduce hesitation.

That’s why I updated it with:

Lifestyle imagery to show the pillow in real-life use and build emotional connection.
Benefit-driven bullet points so users quickly understand the value.
Pre-determined offers to simplify choices and increase order size.
Trust elements like ratings, guarantees, and payment logos to reduce hesitation.

From Questions to Confidence

Before buying, every customer asks the same thing: Will this actually work for me? These sections turn hesitation into confidence by clearly showing why CloudPillow is the right choice.

Why CloudPillow?
Addresses common sleep issues and positions CloudPillow as the solution, supported by clear text and animations that build trust.
Comparison With Your Current Pillow
Quick, benefit-focused points show exactly how CloudPillow outperforms a regular pillow, reducing doubt and highlighting value.
Detailed Product Info
Clear, structured details help users understand what they’re getting, making the final decision easier and more confident."

Proof Over Promises

People don’t buy without proof. Real reviews, real results, and clear guarantees turn hesitation into confidence - that’s what moves someone from “maybe” to “I need this.”

Social Proof
I added photo and video reviews to show authentic experiences and reduce doubt, especially important for comfort-based products.
Trust Assurances
Clear guarantees and transparent policies make the purchase feel safe, reinforcing credibility and helping customers commit."

Conclusion

Working on this project was both exciting and rewarding. It sparked a flood of creative ideas - some from me, some from the client - and together, through a seamless and open collaboration, we brought them to life. The result? A +142% increase in conversion rate and over $500K in additional revenue, achieved in just a short period after launch. Both the client and I were genuinely thrilled with the outcome.